For change executives and change agents, read our new white paper entitled, ♦ Rethinking Culture ♦, by Ontos Principal, David White, PhD.
Summary: Most leaders and many consultants believe organizational cultures can be “shaped” for competitive advantage. This immensely popular notion is so embedded in conventional thinking that to suggest otherwise is almost heretical. Yet this idea is, at best, unproven beyond espoused values and at worst, deeply wishful thinking. The problem is not the concept but the way it is defined and operationalized in practice. The good news is cognitive science over the last 30 years offers strong evidence on which to base a fresh approach to culture and change, one that promises to be far more impactful and sustainable in practice. This article explains why current approaches are problematic and outlines this compelling alternative.