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Schultz and Starbucks: The Importance of Not Waiting to Invest

Posted on August 25, 2014 by: Lisa Koss

starbucks“Schultz understood that you can’t lift your foot off the gas pedal when you’re attempting to transform a company,” Koehn says. “Severe as its financial needs may be, you also have to figure out what you will invest in. Schultz knew that if he waited until the company was out of the woods to invest in new products, communication channels, and ways of doing business it would be too late—Starbucks would no longer be relevant.”

This quote from Harvard Business Review Aug 2104, by Julia Hanna, based on research by HBS Professor and historian Nancy Koehn.

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